PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release.
Mind the Message One thing comes to the mind of any good journalist when they receive a press release: Have a newsworthy story. Asking yourself that question should give you the top line. Worst case, a badly-written press release simply makes your firm look clueless and stupid. Your headline should be an attention-grabber, so reporters can see right away how the announcement affects their audience.
If well written, a press release can result in multiple published articles about your firm and its products.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc.
And that can mean new prospects contacting you asking you to sell to them. Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement. Provide access to more information. The "news" in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial.
As with most good writing, shorter is usually better. That can be something saying how your new product is going to make life easier, or how it relates to a news event.
Luckily there are plenty out-of-work reporters out there right now. You might even want to rewrite the press release to fit their beat. The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements.
One page is best -- and two is the maximum. Use a quote that provides some insight instead. Get the message of your press release out quickly. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes.
While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not. Send them something personal. Limit yourself to one page, though two pages is acceptable.
Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement.How to Write a Press Release.
people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about," Selikoff.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for. Nov 10, · How To Write a Press Release, with Examples. Share; Tweet RULE #3: Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just. Jun 13, · How To Write A Press Release. These are the ingredients of a successful press release. Professionals and entrepreneurs should know how to write to create one. Shockingly, many of them don’t.
If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be?Download